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OCR: Many businesses, she says, also do not under- SPECIAL REPORT stand the need to communi- The perfect cate effectively. "The old adage, partnership. 'a picture is worth a thousand words', still holds Customer. true " Client. Biber suspects that the more advanced compu- Pulling together ter hardware, like CD-ROM technology, remains in to overcome the hands of technologists. "The vice-president of greater communications is still unlikely to have a CD-ROM challenges "Reach player on his desk He may not even have a com- tougher goals puter," she says. "There's enormous confusion in In the same the market. There are few standards. Manufactur- direction. ers need quick profits, so the lead time for new Providing each with products keeps shrinking. People just don't under- opportunities to stand the multimedia concept, so they ignore it." #succeed and grow. The perfect partnership. Even instances of entry-level applications of mul- At Digital, we believe timedia communications, such as voice-mail, are if you can imagine it ... difficult to find as yet. you can achieve it. Stephen Yu, business systems manager of Hong Kong shipping company Orient Overseas Container Line (OOCL), says that there had been limited im- PUTTING IMAGINATION TO WORK plementation of voice-mail in the company's Hong Kong and North American operations. magine the perfect partnership. digital "We have no plans to implement anything Digital Equipment Singapore Pte Ltd 152 Beach Road, #36-00 Gateway East. Singapore 0718 Tel: 291-9188. Fax: 298-6493.